Frequently Asked Questions

What is Measure A and who will benefit from it?


Measure A is a proposal on the June 5th ballot seeking authorization for local funding to provide a solution to the Alameda County Childcare CRISIS. The goal of Measure A is to improve access, quality, wages and oversight of the county’s ailing childcare system, ensuring that children receive quality care, early educators are well trained and certified, and parents can trust that their kids are safe and well cared for. Approval of Measure A will authorize a 1/2 % countywide sales tax with taxpayer safeguards to address the crisis. Children, parents, families and childcare workers will directly benefit from Measure A. Everyone will indirectly benefit as thousands more children receive the childcare and early education needed to prepare for success in life.

How will Measure A funds be used?


Measure A will:

  • Expand access to childcare and preschool for low- and middle-income families
  • Help homeless and at-risk children, and help prevent child abuse and neglect
  • Provide safe, affordable, quality childcare
  • Attract and retain quality childcare workers
  • Add more spaces for childcare at locations throughout the county

Why is Measure A NEEDED Now?


Alameda County is facing a childcare CRISIS. The crisis is real and growing. Limited access to safe, affordable, quality child care and early education is taking its toll on families, educators, and communities across our county. Research shows that a child’s brain develops most dramatically during the first five years of life, yet over half of our children do not arrive to school kindergarten ready because they did not get access to quality childcare and/or early education prior to kindergarten. Who had input into Measure A? More than 100 LISTENING sessions engaging over 1,000 stakeholders took place throughout the county over the past year. Pediatric doctors and nurses, early educators and childcare providers, parents, pre-school and kindergarten teachers, children’s advocates and many other interested community members took part in helping to shape the solution to our childcare crisis provided in Measure A. My children are grown and gone (or I don’t have children). Why should I vote YES? We will all benefit from the return on this investment. Every child deserves to get a good start in life. But today OVER HALF of Alameda County’s kindergarteners arrive unprepared to succeed in school. Taking this step will benefit children, families, communities and taxpayers across our county. Studies have shown that investing in quality early education yields a high return on investment of up to 13%—that’s $819 million annually for Alameda County or $8.2 billion over 10 years.

How much will it cost me?


What won’t be taxed: groceries, sales to the U.S. government, sales of prescription medicine and certain medical devices, and sales of items paid for with food stamps. For everything else, the cost of Measure A would depend on the amount of qualified goods or services purchased. For example, the purchase of a $50 qualified item, would add 25 cents in sales tax while buying a $1,200 television would add $6. Measure A would be paid by everyone in Alameda County including visitors making qualified purchases in the county.

How long will Measure A last?


Measure A will sunset after 30 years. A new vote of the people would be required to extend funding beyond this sunset.

Are there taxpayer safeguards?


Strict accountability is REQUIRED, including a detailed Childcare & Early Education Program Plan, specific expenditure limits, annual audits, a mandatory sunset, and independent citizens’ oversight, ensuring funds are spent properly.

Who supports Measure A?


Pediatric doctors and nurses, educators, childcare providers, parents, grandparents, taxpayers and voters from all parties are supporting Measure A. See the growing list of supporters here.

Thousands of Alameda County children are on waiting lists for child care and early education programs.

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