Why we NEED Measure A


Alameda County is facing a childcare CRISIS.  Limited access to safe, affordable, quality child care and early education is taking its toll on families, educators, and communities across our county. VOTE YES on A to ensure a prudent, responsible, long-term solution. 

Research shows that a child’s brain develops most dramatically during the first five years of life, yet over half of our children do not arrive to school kindergarten ready.

For families, childcare should not be a luxury, yet the average cost is nearly 25% of a family’s income. Many families cannot afford childcare or spend years on waiting lists.  Parents are forced to work two jobs to make ends meet.  Mothers are more likely to leave the workforce to care for children, contributing to gaps in their income and careers.

For childcare workers, compensation has not kept up with the rising cost of living. Pay is so low that it’s impossible to provide basics for their own families.

VOTE YES on A to provide local children with the best caregivers and safe, quality childcare programs during this critical period of their development.

Measure A will:

  • Expand access to childcare and preschool for low- and middle-income families
  • Help homeless and at-risk children, and help prevent child abuse and neglect
  • Provide safe, affordable, quality childcare
  • Attract and retain quality childcare workers
  • Add thousands of spaces for childcare at locations throughout the county.

Strict accountability is REQUIRED, including a detailed Childcare & Early Education Program Plan, specific expenditure limits, annual audits, and independent citizens’ oversight, ensuring funds are spent properly.

Join pediatric doctors and nurses, educators, kindergarten and preschool teachers, childcare providers, parents, and community leaders in voting YES on Measure A to lift up Alameda County children, families, early educators, and communities throughout our county.

Vote YES on Measure A!

Thousands of Alameda County children are on waiting lists for child care and early education programs.

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